Glossary
Canonical URL
The address a page declares as its real one.
When the same content is reachable at several addresses — with and without www, with tracking parameters, on a staging mirror — a canonical tag tells a search engine which to index and consolidates the signals onto it. Without one the ranking value is split.
It is a hint rather than an instruction, but a consistent one is nearly always honoured.
Where Naven stands
Every Naven page declares a canonical pointing at navenapp.com, so a copy served from anywhere else does not compete with it.