Naven
Glossary
SEO
Making a page findable by search engines.
The durable parts are unglamorous: pages that answer a real question, titles that say what the page is, a site structure a crawler can walk, and enough speed that the page is usable. The rest is fashion.
The tactics that work against a search engine rather than with it have a consistent history of being penalised.
Where Naven stands
Naven's public pages are built from a data file so that each carries facts that genuinely differ — a comparison page that concedes nothing reads as an advert rather than an answer.